Today, luxury automobile maker Land Rover and Swiss watch maker Zenith officially announce a new relationship with the debut of the Zenith El Primero Range Rover Special Edition watch collection. One watch with two different strap options attempts to merge the worlds of both companies, and the result actually feels pretty good. Car and watch brand relationships have a spotty past, but in recent times they have been getting better - at least in terms of the resulting products.
Hublot (both Zenith and Hublot are part of the LVMH group) has had a lot of success with its official watchmaking relationship with Ferrari, and I've also enjoyed collaborations such as Breitling with Bentley, Ball with BMW, and Bremont with Jaguar. Land Rover and Jaguar are part of the same group, so now both of their car brands are involved with high-end watchmakers.