How To Sell Your Second Hand Watch Online
The thought of selling your watch online may make you feel a little apprehensive at first. Follow our tips, however, and discover how simple and secure it can be.
Luxury watches come and go. When it’s time for you to move on, you’re faced with a number of ways in which you can sell your pre-owned watch. Do you take it to the local watch store and haggle with the owner for a price you’re happy with? Or do you take the modern approach and sell your watch online? If you opt for the latter, you will have more control. Not only will you be able to liaise directly with buyers, you’ll also be able to make the final decision on the price, rejecting offers as you go until the right one comes along. When selling online, however, there are some things you should know and tips you should follow in order to guarantee a simple yet successful sale. In this blog post, we reveal all, so that when the time comes, you’re fully prepared and know what to do in order to sell your luxury watch in a completely hassle-free way.
Choose the platform
Before making the sale, you’ll need to weigh up your options to decide on an online platform to sell your watch. With many options out there, it can be overwhelming, however, you can narrow down your choices by looking at the pros and cons of each. For example, Tiktoo allows you to list your watch on our website for as little as £4, with absolutely no hidden fees, and gives you the chance to directly message buyers to seal the deal. Importantly, you must make sure that the website you opt for in the end is completely secure to offer both you and the buyer protection.
Take the photos
Pictures say a thousand words. Without clear, high-quality photos of your watch, the likelihood of you making a sale is small. Follow the tips below, however, and you’ll be on to a winner.
Adjust your camera settings. If you have an iPhone, you can change your settings, so your photos are of a much higher quality. Blurry pictures won’t resonate with potential online buyers, as they can’t see the product properly and may, therefore, distrust you.
Prepare to get up close and personal. As well as standard shots, get close and make sure to capture every detail. After all, one small thing could sway the buyer’s decision.
- Use natural lighting, if possible. Artificial lighting can sometimes alter the way in which things appear in real life, so it’s always best to opt for natural lighting where possible. Otherwise, you run the risk of the buyer purchasing your watch and being unhappy with it when it arrives.
- In your photos, include the model number. This helps to ensure you get an accurate offer. Model numbers are usually located on the back of the watch, unless it is a Rolex. On Rolex watches, the 4-8 digit model number, which can be used to determine the watch’s production date, can be found between the lugs on the side of the case at the 6 o’clock side, behind the bracelet.
- As well as the watch itself, make sure you photograph all of its accessories, such as its original box and paperwork, if you have them.
Provide as much detail as possible
In order to make sure online buyers know what to expect, you should try to include as much information about your watch as possible. You should write a detailed description of your watch, including its model, colour, and size. You could also include personal details, such as whether it has any signs of wear and tear and, if so, where are the scratches or imperfections? Being honest goes a long way with online buyers. Transparency is key.
Pay to play
Some listing websites offer the opportunity for sellers to list their second hand watch as a premium listing. We do exactly that for just £10. This guarantees that your watch appears at the very top of our listings page and is highlighted, so potential buyers notice your watch before others. This is especially handy for those of you who want to make a quick sale.
Sometimes, it feels like forever before you make the final sale. During this process, patience is key. The right buyer will come along. When liaising directly with potential buyers, make sure you remain understanding. A luxury watch is an investment piece, so if you feel as though the buyer is taking a long time to make the jump, don’t apply pressure, as this will likely put the buyer off making the purchase. Be there to answer any questions, but don’t spend time on someone who’s wasting your time. If you feel as though someone is being purposefully indecisive in order to get a good deal, then call it off and move on to the next interested buyer. After all, luxury watches are valuable, even if they are second hand.
There you have it – some of our top tips to help you sell your pre-owned watch. Whether you’re a private seller or a dealer, we can accommodate you. So, if you’re looking to make a sale, simply register as a user on our website, select the type of listing you’d like to move ahead with, fill in all the details, upload your images, and wait as your inbox fills up with enquiries. It’s that simple.